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Natural Awakenings SE North Carolina &  Serving Greater Myrtle Beach

Editorial Style Guidelines

General Natural Awakenings writer's style guidelines

  • Establish a strong lead paragraph and compelling close.
  • Remember the five Ws: who, what, where, when and why.
  • Write in third-person objective news style for most pieces (people/participants/patients).
  • Avoid the less formal 'you'. Use we/our/us, or third person (preferred).
  • Use a clear, logical order for content.
  • Use action verbs (E.g., ABC offers; not ABC is offering).
  • Use plain language and briefly define technical terms.
  • Keep sentences and paragraphs short.
  • Include short anecdotes or case studies to illustrate key points–then expand the focus to a wider context.
  • Use strong, genuine quotes to aid in reader identification.
  • Add credibility with scientific studies, statistics and updates on trends.
  • Single space after periods. 

What we want

  • We focus on hope, healing, practical tips and benefits. Every reader wants to know how they can personally use and benefit from information in their life journey.

  • Attribute all medical or health claims and scientific study results; cite credible, authoritative sources. List additional resources in an endnote.

What we won’t publish

  • Depressing lists of symptoms and technical details of treatment.

  • Extended, first-person (me/I) accounts of life journeys.

  • Marketing or sales copy heavy on self-promotion.

Additional Notes

  • If your article has been published elsewhere, we are probably not interested.

  • We may not publish your piece immediately, and cannot guarantee to later.

  • Your original work will be edited to fit our magazine’s style. If you wish to review edits to your submission, send it at least seven days before deadline, and be accessible.

  • News briefs and articles the magazine originates are not subject to copy review. We’ll call to check facts as needed.

  • Footnote all sources cited in detail: Books and magazines need title, author, publisher, year and page number. Individuals need name, title, organization, phone, email, city and company website. We won’t publish most of this, but it saves hours in fact checking.